Privacy Policy for PickABookie

Who We Are

“We,” “us,” and “our” refer to PickABookie, a brand of PKB Digital ABN 83 682 089 069, including our related businesses.

Introduction

As part of our business operations, we provide a platform that delivers horseracing news, fields, results, bookie offers, AI-generated tips, and related information.

Our Commitment to Your Privacy

Protecting your personal information is of utmost importance to us. This privacy policy outlines our commitment to managing and safeguarding the personal data we collect from you.

We only use your personal information for purposes directly related to the reasons it was collected, or as otherwise permitted by law. We are dedicated to handling your personal information in compliance with the Australian Privacy Principles outlined in the Privacy Act and other applicable laws.

What is Personal Information?

“Personal information” refers to information that can reasonably identify you, including your name, date of birth, and email address. This definition aligns with Section 6 of the Privacy Act.

Why We Collect Personal Information

We collect personal information to:

  • Personalize your experience on PickABookie’s website.
  • Communicate with you regarding updates, offers, and promotions.
  • Manage and enhance our relationship with you.
  • Market relevant products and services.

We may also share your personal information with businesses or organizations that provide or market products or services used by us or that have an interest in our business.

How We Collect Personal Information

Whenever feasible, we collect your personal information directly from you. This may occur when you interact with our website, sign up for updates, or use services that integrate with our platform (e.g., Facebook).

Disclosure of Personal Information

Your personal information may be disclosed to:

  • Associated businesses that wish to market relevant products to you.
  • Companies providing information or infrastructure services to us.
  • Individuals or entities where you have given consent.
  • Investors, agents, or advisers involved with our business.

Before sharing your personal information, we take reasonable steps to ensure that the recipient is committed to protecting your information or has received your explicit consent.

We may store your personal information using cloud-based systems, which could be located outside Australia. For more details on overseas entities with whom we work, please contact us.

Direct Marketing

We may use your personal information to inform you about horseracing updates, promotional offers, organizational changes, or new products and services. If you prefer not to receive marketing materials, you can opt out by:

Updating Your Personal Information

It is crucial that the personal information we hold about you remains accurate and current. If your information changes, please notify us. You can request updates or corrections at any time by contacting us directly.

Accessing and Correcting Your Personal Information

You may request access to the personal information we hold about you at any time. We will:

  • Provide access promptly, typically within seven days.
  • Inform you of any applicable retrieval costs.

In some circumstances, we may deny access (e.g., in cases involving legal proceedings). If access is denied, we will explain our reasons.

If you find inaccuracies in your personal information, you may request corrections. We will investigate and respond within 30 days, updating the information as needed or explaining why a correction request is denied.

Sensitive Information

We only collect sensitive personal information (e.g., racial or ethnic origin, political affiliations, or health details) with your explicit consent.

How We Protect Your Personal Information

We take reasonable steps to secure your personal information in both electronic and paper formats, protecting it from misuse, loss, unauthorized access, modification, or disclosure.

Cookies and Tracking Technologies

We may collect data via cookies to enhance your experience on our website. Cookies are small files stored on your browser that track usage patterns. This information is used for internal purposes and does not include personal identifiers.

Third-party services on our website may also use cookies and tracking technologies (e.g., web beacons) for advertising effectiveness. Data collected through these methods remains anonymous.

IP Address and Geo-Location

We may use your IP address for geo-location purposes to comply with state-based content requirements. This process is anonymous and does not involve collecting personal information.

Complaints

If you have concerns about our handling of your personal information, please contact us at [email protected].

If you are unsatisfied with our response, you can contact the Privacy Commissioner at www.oaic.gov.au or 1300 363 992.

Further Information

For more details about how we manage personal information, please contact us directly.

Policy Updates

We regularly review and update our privacy policy to reflect changes in technology, legislation, and market practices. This privacy policy is effective as of 1 January 2025.